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Title Enhancing Tourism through Viticulture Enterprises in Douro Region: The Inov@Douro Model
Author C. F. C. R. Cunha, E. S. P. Correia, R. M. P. M. Santos, Manuel J. C. S. Reis
Journal Communications of the IBIMA
Volume 2010
Pages 1-14
Month January
Year 2010
DOI [1]
Group (before 2015) Signal Processing Laboratory
Indexed by ISI No


This paper describes a business and technological model proposal, known as Inov@Douro, intended to support and to promote competitive and sustained precision agriculture practices in the Portuguese Douro Region. Our approach is based on a distributed cooperative network, tailored to meet the specific needs of viticulture enterprises which also explore tourism as a valuable national and international business source. We present the Inov@Douro model from the knowledge generation point-of-view, intended to support the multidisciplinary concept of a cooperation approach among regional partners. This model aims to represent a new working style for this unique region. As a guideline to attain the implementation of such a model, information technology and infrastructures tools are discussed in order to promote precision agriculture practices while giving valuable and dynamic tourist information to the general public.


  • Cooperative networks
  • Model
  • Precision viticulture
  • Tourism