Santana-2010d
From IEETA
Book chapter
| Title | Effect of Consumer Perceptions of Web Site Brand Personality and Web Site Brand Association on Web Site Brand Image |
|---|---|
| Author | Sandra Loureiro, Silvina Santana |
| Booktitle | Classification as a Tool for Research: Studies in Classification, Data Analysis, and Knowledge Organization |
| Editor | |
| Publisher | Springer-Verlag Berlin Heidelberg |
| Address | |
| Volume | Part 3 |
| Pages | 743-750 |
| Month | |
| Year | 2010 |
| DOI | [1] |
| Group | |
| Group (before 2015) | Information Systems and Telematics Laboratory |