Santana-2010d
From IEETA
Book chapter
Title | Effect of Consumer Perceptions of Web Site Brand Personality and Web Site Brand Association on Web Site Brand Image |
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Author | Sandra Loureiro, Silvina Santana |
Booktitle | Classification as a Tool for Research: Studies in Classification, Data Analysis, and Knowledge Organization |
Editor | |
Publisher | Springer-Verlag Berlin Heidelberg |
Address | |
Volume | Part 3 |
Pages | 743-750 |
Month | |
Year | 2010 |
DOI | [1] |
Group | |
Group (before 2015) | Information Systems and Telematics Laboratory |