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Santana-2010d

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Book chapter

Title Effect of Consumer Perceptions of Web Site Brand Personality and Web Site Brand Association on Web Site Brand Image
Author Sandra Loureiro, Silvina Santana
Booktitle Classification as a Tool for Research: Studies in Classification, Data Analysis, and Knowledge Organization
Editor
Publisher Springer-Verlag Berlin Heidelberg
Address
Volume Part 3
Pages 743-750
Month
Year 2010
DOI [1]
Group
Group (before 2015) Information Systems and Telematics Laboratory