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loureiro-2009
From IEETA
Conference proceedings article
Title
| Effect of consumer perceptions of web site brand personality and web site brand association on web site brand image
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Author
| Sandra Loureiro, Silvina Santana
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Booktitle
| Proceedings of the 11th IFCS Biennial Conference and 33rd Annual Conference of the Gesellschaft für Klassifikation e.V.
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Address
| Dresden
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Volume
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Pages
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Month
| March
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Year
| 2009
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Group
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Group (before 2015)
| Information Systems and Telematics Laboratory
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Indexed by ISI
| Not known yet
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Scope
| International
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