loureiro-2009
From IEETA
Conference proceedings article
| Title | Effect of consumer perceptions of web site brand personality and web site brand association on web site brand image |
|---|---|
| Author | Sandra Loureiro, Silvina Santana |
| Booktitle | Proceedings of the 11th IFCS Biennial Conference and 33rd Annual Conference of the Gesellschaft für Klassifikation e.V. |
| Address | Dresden |
| Volume | |
| Pages | |
| Month | March |
| Year | 2009 |
| Group | |
| Group (before 2015) | Information Systems and Telematics Laboratory |
| Indexed by ISI | Not known yet |
| Scope | International |