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loureiro-2009

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Conference proceedings article

Title Effect of consumer perceptions of web site brand personality and web site brand association on web site brand image
Author Sandra Loureiro, Silvina Santana
Booktitle Proceedings of the 11th IFCS Biennial Conference and 33rd Annual Conference of the Gesellschaft für Klassifikation e.V.
Address Dresden
Volume
Pages
Month March
Year 2009
Group
Group (before 2015) Information Systems and Telematics Laboratory
Indexed by ISI Not known yet
Scope International