loureiro-2010c
From IEETA
Conference proceedings article
Title | Web site brand image, relationship, and credibility as determinants of e-shopper loyalty |
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Author | Sandra Loureiro, Silvina Santana |
Booktitle | EMAC 2010, 39th European Marketing Academy Conference |
Address | Copenhagen, Denmark |
Volume | |
Pages | |
Month | June |
Year | 2010 |
Group | |
Group (before 2015) | Information Systems and Telematics Laboratory |
Indexed by ISI | Yes |
Scope | International |