loureiro-2010c
From IEETA
Conference proceedings article
| Title | Web site brand image, relationship, and credibility as determinants of e-shopper loyalty |
|---|---|
| Author | Sandra Loureiro, Silvina Santana |
| Booktitle | EMAC 2010, 39th European Marketing Academy Conference |
| Address | Copenhagen, Denmark |
| Volume | |
| Pages | |
| Month | June |
| Year | 2010 |
| Group | |
| Group (before 2015) | Information Systems and Telematics Laboratory |
| Indexed by ISI | Yes |
| Scope | International |